Crypto payments for cannabis- should you? In March of 2022 I had published a case study on payment options in the cannabis sector. I had concluded that accepting crypto for B2C transactions was a high-risk event. The recent market movement for Crypto has cemented the high-risk designator. A cannabis business needs to have programs and options that a consumer can depend on, time and again. Huge negative swings in their account balances or rewards are a bad customer experience. The cannabis industry does not need more volatility, it needs programs and processes it can depend on time and again. Solutions it can roll out and improve knowing its marketing dollars are well spent and its all important customer has a great experience.
My advice to the cannabis industry is to stay away from crypto. You don’t need another fire to put out.